/* ============================================================
   MP FRANCHISING — sistema de diseño (paleta azul MP)
   ============================================================ */
:root{
  --navy:#0A1E54; --royal:#1A6FE6; --azure:#2BA4FB;
  --ink:#1B2230; --muted:#5C6678;
  --bg:#FFFFFF; --soft:#F3F6FC; --line:#E5E9F2; --surface:#FFFFFF;
  --r-sm:8px; --r-md:12px; --r-lg:18px; --r-pill:999px;
  --sh-sm:0 1px 2px rgba(18,26,46,.05), 0 1px 3px rgba(18,26,46,.06);
  --sh-md:0 12px 30px -14px rgba(18,26,46,.18), 0 2px 8px rgba(18,26,46,.05);
  --container:1180px; --pad-x:clamp(20px,5vw,48px);
  --sans:'Manrope',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --mono:'JetBrains Mono',ui-monospace,Menlo,monospace;
  --ease:cubic-bezier(.22,.61,.36,1);
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:var(--bg);line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.container{width:100%;max-width:var(--container);margin:0 auto;padding:0 var(--pad-x)}
.skip-link{position:absolute;left:-999px}
.skip-link:focus{left:16px;top:16px;background:#fff;padding:10px 14px;border-radius:var(--r-sm);z-index:100}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:15px;border-radius:var(--r-pill);padding:12px 22px;cursor:pointer;border:1.5px solid transparent;transition:transform .15s var(--ease),background .2s,box-shadow .2s}
.btn:active{transform:scale(.98)}
.btn-primary{background:var(--royal);color:#fff}
.btn-primary:hover{background:var(--navy)}
.btn-ghost{background:transparent;color:var(--navy);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--royal);color:var(--royal)}
.btn-sm{padding:9px 16px;font-size:14px}
.btn-block{width:100%;justify-content:center}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(10,30,84,.95);backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid transparent;transition:border-color .25s,box-shadow .25s}
.site-header.scrolled{border-bottom-color:var(--line);box-shadow:var(--sh-sm)}
.header-inner{display:flex;align-items:center;justify-content:space-between;height:72px;gap:20px}
.brand-logo{height:70px;width:auto;display:block}
.nav{display:flex;gap:16px}
.nav a{font-size:14px;color:#fff;font-weight:500;transition:color .2s;white-space:nowrap}
.nav a:hover{color:var(--azure)}
.header-cta{flex:none;display:flex;gap:8px;align-items:center}
.site-header .btn-ghost{color:#fff;border-color:rgba(255,255,255,.3);background:transparent}
.site-header .btn-ghost:hover{border-color:#fff;color:#fff;background:rgba(255,255,255,.1)}
.menu-btn{display:none}

/* footer */
.site-footer{background:var(--navy);color:#fff;padding:56px 0 28px;margin-top:80px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.footer-brand .brand-logo{height:64px;margin-bottom:16px}
.footer-brand p{color:#9AA4B8;font-size:14.5px;max-width:34ch}
.footer-col h4{font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:#9AA4B8;margin-bottom:14px}
.footer-col a{display:block;color:#E7ECF6;font-size:14.5px;margin-bottom:10px}
.footer-col a:hover{color:var(--azure)}
.footer-bottom{display:flex;justify-content:space-between;gap:16px;border-top:1px solid rgba(255,255,255,.12);margin-top:40px;padding-top:20px;color:#9AA4B8;font-size:13px;flex-wrap:wrap}

/* section helpers */
.eyebrow{display:inline-block;font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--royal);margin-bottom:14px}
.section-title{font-size:clamp(26px,4vw,40px);font-weight:800;letter-spacing:-.02em;line-height:1.1}
.section-lead{color:var(--muted);font-size:17px;max-width:60ch;margin-top:14px}

/* ===== PORTAL ===== */
.portal-hero{padding:clamp(48px,8vh,96px) 0 24px;background:var(--soft);border-bottom:1px solid var(--line)}
.portal-hero .eyebrow{color:var(--royal)}
.portal-hero h1{font-size:clamp(30px,5vw,52px);font-weight:800;letter-spacing:-.02em;line-height:1.05}
.portal-hero p{color:var(--muted);font-size:18px;max-width:58ch;margin-top:16px}
.filters{display:flex;flex-wrap:wrap;gap:10px;padding:28px 0 4px}
.chip{font-size:13.5px;font-weight:600;padding:9px 18px;border-radius:var(--r-pill);border:1px solid var(--line);background:#fff;color:var(--ink);cursor:pointer;transition:all .18s var(--ease);white-space:nowrap}
.chip:hover{border-color:var(--royal);color:var(--royal);transform:translateY(-1px)}
.chip.active{background:var(--navy);border-color:var(--navy);color:#fff;box-shadow:0 6px 16px -6px rgba(10,30,84,.5)}
@media (max-width:560px){.filters{flex-wrap:nowrap;overflow-x:auto;padding-bottom:10px;-webkit-overflow-scrolling:touch}}
.portal-grid-wrap{padding:30px 0 10px}
.portal-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.fcard{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;display:flex;flex-direction:column;transition:transform .18s var(--ease),box-shadow .2s,border-color .2s}
.fcard:hover{transform:translateY(-3px);box-shadow:var(--sh-md);border-color:transparent}
.fcard-logo{height:220px;display:flex;align-items:center;justify-content:center;background:#fff;border-bottom:1px solid var(--line);padding:0;overflow:hidden}
.fcard-logo img{height:100%;width:100%;object-fit:cover}
.fcard-initials{width:84px;height:84px;border-radius:var(--r-md);background:var(--soft);color:var(--navy);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:30px;letter-spacing:-.02em}
.fcard-body{padding:18px 20px 20px;display:flex;flex-direction:column;gap:10px;flex:1}
.fcard-cat{font-size:12px;font-weight:600;color:var(--royal);background:var(--soft);align-self:flex-start;padding:4px 10px;border-radius:var(--r-pill)}
.fcard-name{font-size:19px;font-weight:700;letter-spacing:-.01em;color:var(--ink);transition:color .15s}
.fcard-name:hover{color:var(--royal)}
.fcard-desc{font-size:14px;color:var(--muted);flex:1;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.fcard-meta{font-size:13px;color:var(--ink);font-weight:600}
.fcard-meta span{color:var(--muted);font-weight:400}
.fcard-inv{display:flex;align-items:baseline;justify-content:space-between;gap:8px;margin-top:4px;padding-top:12px;border-top:1px solid var(--line)}
.fcard-inv span{font-size:12px;color:var(--muted)}
.fcard-inv strong{font-size:16px;font-weight:800;color:var(--navy)}
.fcard-cta{margin-top:14px;display:inline-flex;align-items:center;justify-content:center;gap:8px;width:100%;padding:12px 16px;border-radius:var(--r-pill);background:var(--royal);color:#fff;font-weight:700;font-size:14.5px;border:1.5px solid transparent;cursor:pointer;transition:transform .15s var(--ease),background .2s,box-shadow .2s}
.fcard-cta:hover{background:var(--navy);box-shadow:var(--sh-md);transform:translateY(-1px)}
.fcard-cta svg{flex:none}
.portal-empty{color:var(--muted);padding:30px 0;font-size:15px}

/* cross CTA band */
.cross-cta{background:var(--navy);color:#fff;border-radius:var(--r-lg);padding:clamp(32px,5vw,52px);margin:60px 0;text-align:center}
.cross-cta h2{font-size:clamp(22px,3.5vw,32px);font-weight:800;letter-spacing:-.02em}
.cross-cta p{color:#C9D6EF;margin:12px auto 22px;max-width:52ch}

@media (max-width:860px){
  .nav{display:none}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:560px){
  .footer-grid{grid-template-columns:1fr}
  .portal-grid{grid-template-columns:repeat(auto-fill,minmax(160px,1fr))}
}

/* ===== HOME ===== */
.section{padding:clamp(64px,10vh,120px) 0}
.section.soft{background:var(--soft)}
.section-head{max-width:720px;margin-bottom:44px}
/* hero llamativo (oscuro, formas flotantes, texto degradado) */
.hero{position:relative;overflow:hidden;text-align:center;color:#fff;
  padding:clamp(96px,17vh,190px) 0 clamp(72px,12vh,150px);
  background:radial-gradient(1100px 560px at 72% -8%,rgba(43,164,251,.55),transparent 55%),linear-gradient(165deg,#0A1E54 0%,#0C2767 58%,#0A1E54 100%)}
.hero-shapes{position:absolute;inset:0;overflow:hidden;pointer-events:none}
.hero-shapes span{position:absolute;border-radius:999px;filter:blur(2px);opacity:.55;
  background:linear-gradient(90deg,rgba(43,164,251,.5),transparent);
  border:1px solid rgba(255,255,255,.14);box-shadow:0 8px 40px rgba(43,164,251,.18);
  animation:floaty 13s ease-in-out infinite}
.hero-inner{position:relative;z-index:2;max-width:860px}
.hero-badge{display:inline-flex;align-items:center;gap:9px;padding:7px 16px;border-radius:999px;
  background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.15);
  font-size:13px;letter-spacing:.02em;color:#C9D6EF;margin-bottom:26px}
.hero-badge .pulse{width:8px;height:8px;border-radius:50%;background:#2BA4FB;animation:pulse 2.2s infinite}
.hero-title{font-size:clamp(40px,6.6vw,78px);font-weight:800;letter-spacing:-.03em;line-height:1.03}
.hero-title .grad{background:linear-gradient(92deg,#86BCFF,#2BA4FB 60%,#86BCFF);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero .lead{color:#B9C7E6;font-size:clamp(16px,2vw,20px);max-width:54ch;margin:22px auto 34px}
.hero-cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.hero .btn-ghost{color:#fff;border-color:rgba(255,255,255,.28);background:transparent}
.hero .btn-ghost:hover{border-color:#fff;color:#fff;background:rgba(255,255,255,.07)}
.hero-trust{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:40px;list-style:none}
.hero-trust li{display:flex;align-items:center;gap:7px;padding:10px 16px;border-radius:14px;
  background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);backdrop-filter:blur(6px);
  font-size:14px;color:#C9D6EF}
.hero-trust strong{color:#fff;font-weight:800}
@keyframes floaty{0%,100%{transform:translateY(0) rotate(var(--rot,0deg))}50%{transform:translateY(20px) rotate(var(--rot,0deg))}}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(43,164,251,.6)}70%{box-shadow:0 0 0 13px rgba(43,164,251,0)}100%{box-shadow:0 0 0 0 rgba(43,164,251,0)}}
@media (prefers-reduced-motion:reduce){.hero-shapes span,.hero-badge .pulse{animation:none}}

.stats{background:var(--navy);color:#fff}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;padding:40px 0}
.stat-num{font-size:clamp(30px,4vw,46px);font-weight:800;letter-spacing:-.02em;color:#fff}
.stat-label{color:#AEC2E8;font-size:14px;margin-top:6px}

.program{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.pcard{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:26px;transition:transform .18s var(--ease),box-shadow .2s}
.pcard:hover{transform:translateY(-3px);box-shadow:var(--sh-md)}
.pcard .num{font-family:var(--mono);font-size:13px;color:var(--royal);font-weight:600}
.pcard h3{font-size:19px;font-weight:700;margin:8px 0 8px}
.pcard p{color:var(--muted);font-size:14.5px}

.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
.step{position:relative;padding-top:14px;border-top:3px solid var(--royal)}
.step .n{font-family:var(--mono);color:var(--royal);font-weight:600;font-size:13px}
.step h3{font-size:17px;font-weight:700;margin:6px 0}
.step p{color:var(--muted);font-size:14px}

.accomp-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.tier{border:1px solid var(--line);border-radius:var(--r-lg);padding:22px;background:var(--surface)}
.tier.hi{background:var(--navy);color:#fff;border-color:var(--navy)}
.tier .lvl{font-family:var(--mono);font-size:12px;color:var(--royal);font-weight:600}
.tier.hi .lvl{color:var(--azure)}
.tier h3{font-size:18px;font-weight:700;margin:6px 0 4px}
.tier .hrs{font-weight:800;font-size:22px}
.tier p{font-size:13.5px;color:var(--muted);margin-top:8px}
.tier.hi p{color:#C9D6EF}

.brands-strip{padding:clamp(40px,6vh,72px) 0}
.brands-label{text-align:center;font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:28px}
.brands-grid{display:grid;grid-template-columns:repeat(7,1fr);gap:14px;align-items:center}
.brands-grid img{width:100%;height:auto;border:1px solid var(--line);border-radius:var(--r-md);background:#fff}

.approach-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,56px);align-items:start}
.founder{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:22px;box-shadow:var(--sh-sm)}
.founder-photo{width:100%;border-radius:var(--r-md);margin-bottom:16px}
.founder h3{font-size:19px;font-weight:700}
.founder .role{color:var(--royal);font-weight:600;font-size:14px}
.founder .bio{color:var(--muted);font-size:14.5px;margin-top:10px}

.founders-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:28px;margin:0 auto 28px;max-width:800px}
.founder-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:24px;display:flex;flex-direction:column;transition:transform .18s var(--ease),box-shadow .2s;overflow:hidden}
.founder-card:hover{transform:translateY(-3px);box-shadow:var(--sh-md)}
.founder-card-image{width:100%;height:380px;object-fit:cover;object-position:top center;border-radius:var(--r-md);margin-bottom:18px}
.founder-card h3{font-size:18px;font-weight:700;margin-bottom:4px}
.founder-card .role{display:inline-block;color:var(--royal);font-weight:600;font-size:13px;margin-bottom:12px}
.founder-card .bio{color:var(--muted);font-size:14px;line-height:1.65}

.reviews-stars{color:#FBBC05;letter-spacing:3px;font-size:18px;vertical-align:-1px}

.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,5vw,56px);align-items:start}
.contact-meta{list-style:none;margin-top:26px;display:flex;flex-direction:column;gap:16px}
.contact-meta strong{display:block}
.contact-meta span{color:var(--muted);font-size:14px}
.hs-placeholder{border:1.5px dashed var(--azure);border-radius:var(--r-md);padding:48px 24px;text-align:center;color:var(--muted);font-size:14px;background:var(--soft)}
.hs-placeholder strong{display:block;color:var(--navy);font-size:15px;margin-bottom:6px}

@media (max-width:860px){
  .hero-grid,.approach-grid,.contact-grid{grid-template-columns:1fr}
  .program,.steps,.accomp-grid{grid-template-columns:1fr 1fr}
  .stats-grid{grid-template-columns:1fr 1fr}
  .brands-grid{grid-template-columns:repeat(4,1fr)}
}
@media (max-width:520px){
  .program,.steps,.accomp-grid{grid-template-columns:1fr}
  .brands-grid{grid-template-columns:repeat(3,1fr)}
}

/* ===== MODAL PORTAL ===== */
.modal-overlay{position:fixed;inset:0;z-index:200;display:flex;align-items:center;justify-content:center;padding:20px}
.modal-overlay[hidden]{display:none}
.modal-backdrop{position:absolute;inset:0;background:rgba(10,20,46,.55);backdrop-filter:blur(4px)}
.modal-box{position:relative;z-index:1;background:#fff;border-radius:var(--r-lg);padding:36px;width:100%;max-width:520px;max-height:90vh;overflow-y:auto;box-shadow:0 32px 80px -16px rgba(10,20,46,.35)}
.modal-close{position:absolute;top:16px;right:16px;background:transparent;border:0;cursor:pointer;color:var(--muted);line-height:1;padding:4px;border-radius:var(--r-sm);transition:color .15s}
.modal-close:hover{color:var(--ink)}
.modal-eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--royal);margin-bottom:6px;display:block}
.modal-title{font-size:22px;font-weight:800;letter-spacing:-.02em;margin-bottom:20px;color:var(--ink)}
.modal-wa-row{display:flex;align-items:center;gap:12px;margin-top:20px;padding-top:18px;border-top:1px solid var(--line);font-size:14px;color:var(--muted)}
.modal-wa-link{display:inline-flex;align-items:center;gap:6px;font-weight:600;color:var(--royal);font-size:14px;flex:none}
.modal-wa-link:hover{color:var(--navy)}

/* ===== GRACIAS ===== */
.gracias-wrap{min-height:60vh;display:flex;align-items:center;justify-content:center;text-align:center;padding:clamp(64px,12vh,140px) 0}
.gracias-icon{width:72px;height:72px;border-radius:50%;background:linear-gradient(135deg,var(--royal),var(--azure));display:inline-flex;align-items:center;justify-content:center;margin-bottom:28px}
.gracias-icon svg{color:#fff}
.gracias-wrap h1{font-size:clamp(28px,4vw,44px);font-weight:800;letter-spacing:-.02em;margin-bottom:16px}
.gracias-wrap p{color:var(--muted);font-size:17px;max-width:48ch;margin:0 auto 32px}
.gracias-ctas{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}

/* ===== WHATSAPP FLOAT ===== */
.wa-float{position:fixed;bottom:28px;right:28px;z-index:190;width:56px;height:56px;border-radius:50%;background:#25D366;box-shadow:0 4px 16px rgba(37,211,102,.45);display:flex;align-items:center;justify-content:center;transition:transform .2s var(--ease),box-shadow .2s;cursor:pointer}
.wa-float:hover{transform:scale(1.08);box-shadow:0 6px 24px rgba(37,211,102,.6)}
.wa-float svg{width:28px;height:28px;fill:#fff}
@media(max-width:600px){.wa-float{bottom:20px;right:16px;width:50px;height:50px}.wa-float svg{width:24px;height:24px}}